Website Privacy Policy & Cookie Notice
Website Privacy Policy & Cookie Notice
WCT Behavioral Health & Medication Management PLLC
WCT Behavioral Health & Medication Management PLLC. Final draft for review, August 4, 2026.
Last updated:
This Website Privacy Policy describes how WCT Behavioral Health & Medication Management PLLC (“we,” “us,” or “our”) collects, uses, and shares information through our website at https://www.wctbehavioral.com.
This policy is separate from our HIPAA Notice of Privacy Practices. Our Notice of Privacy Practices governs protected health information created or received in the course of providing treatment. This Website Privacy Policy governs information collected from visitors to our website. Where the two overlap, for example information you submit through a contact or appointment request form, the HIPAA Notice of Privacy Practices controls.
Information We Collect Automatically
When you visit our website, we automatically collect certain information about your device and browsing activity, including:
- IP address and approximate geographic location derived from it
- Browser type, version, and language settings
- Device type and operating system
- Pages visited, links clicked, and time spent on each page
- The website or advertisement that referred you to our site
- Search terms that brought you to our site, where available
- Date and time of your visit
- Advertising and analytics identifiers assigned to your browser or device
Information You Provide to Us
We collect information you choose to give us, including when you:
- Complete a contact form or appointment request
- Call a phone number listed on our website
- Send us an email
- Subscribe to a newsletter or mailing list
The information collected depends on what you provide, and may include your name, email address, telephone number, mailing address, insurance information, and any details you choose to share about your circumstances or the care you are seeking.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to operate the site, understand how visitors use it, and support our marketing. A cookie is a small text file stored on your device when you visit a website.
We use the following categories:
Essential cookies are required for the website to function. They support page navigation, security, and remembering your cookie preferences.
Analytics cookies help us understand how visitors find and use our site.
Advertising cookies let us measure whether our advertising is effective.
Call tracking cookies let us connect a telephone call to the marketing source that brought a caller to our website.
Your choices. Analytics, advertising, and call tracking cookies run by default. You can turn any of these off at any time using the Cookie Preferences link in the footer of every page. We also honor browser-level opt-out signals automatically, including Global Privacy Control, so if your browser sends one of these signals we will apply it without any action from you.
Third-Party Services We Use
Google Analytics. We use Google Analytics to understand website traffic and visitor behavior. Google Analytics collects information through cookies and similar technologies. Learn more at policies.google.com/privacy. You can opt out across all websites by installing Google’s browser add-on at tools.google.com/dlpage/gaoptout.
Google Tag Manager. We use Google Tag Manager to deploy and manage the tracking technologies described in this policy.
Google Ads. We use Google Ads to reach people who may benefit from our services. Google may use cookies to measure the performance of our advertising and to serve our ads on Google properties and partner websites. You can manage your ad preferences at myadcenter.google.com.
CallRail. We use CallRail to understand which marketing efforts lead people to contact us, and to manage the calls we receive.
This service may display a different telephone number to different visitors, a practice called dynamic number insertion, so that we can attribute your call to the source that referred you.
Calls to numbers displayed on this website are recorded and transcribed. Recordings and transcripts are held by our call tracking provider under a Business Associate Agreement, and are used for scheduling, quality, and training. We do not use the content of a recording for marketing. You will hear a notice at the beginning of the call.
Learn more at the CallRail privacy policy.
Contact and Appointment Request Forms
Form provider. Contact and appointment request forms on this website are provided by CallRail. When you submit a form, the information you enter is transmitted to and stored by CallRail, which acts as our Business Associate under a written agreement and is permitted to use that information only to provide services to us.
Where a form asks only for the information we need to contact you, we ask that you not include detailed information about your health or the care you are seeking. We will discuss those details with you through a secure channel.
How We Use This Information
We use the information described above to:
- Operate, maintain, and secure our website
- Understand which pages and content visitors find useful
- Improve our website’s performance, accessibility, and user experience
- Respond to your inquiries and appointment requests
- Measure the effectiveness of our marketing and advertising
- Reach people who may benefit from our services through advertising on Google and its partner networks
- Detect and prevent fraud, abuse, and technical problems
- Comply with legal obligations
Marketing Attribution and Form Submissions
When you submit a contact or appointment request form, we may record how you found us, for example the campaign or search term associated with your visit and an advertising click identifier, so that we can understand which marketing efforts reach people.
We may share that click identifier with our advertising provider to measure whether the advertising worked. Our analytics provider also receives the address of each page you visit on this site as part of measuring site traffic. We do not send your name, email address, or telephone number to our analytics or advertising providers.
Health Information and This Website
Information you submit through forms on this website, and information created during treatment, is handled in accordance with our HIPAA Notice of Privacy Practices. Where records are protected under the federal confidentiality regulations for substance use disorder patient records at 42 C.F.R. Part 2, we handle those records in accordance with those regulations as well, as described in our HIPAA Notice of Privacy Practices.
Please be aware that our website is a public website. Visiting a page on this site does not create a treatment relationship, and we cannot guarantee the security of information transmitted over the internet. Please do not include detailed health information in a website form or unencrypted email. Share only what is needed for us to contact you, and we will discuss your circumstances through a secure channel.
How We Share Information
We share information in the following circumstances:
Service providers. We share information with vendors who perform services on our behalf: website hosting, analytics, advertising, call handling, scheduling, and communications. These vendors are permitted to use the information only to provide services to us. Where a vendor handles protected health information, we require a Business Associate Agreement.
Advertising partners. As described above, we share website activity and advertising identifiers with advertising platforms to measure and improve the performance of our advertising. Under some state privacy laws, this may be considered “sharing” personal information for cross-context behavioral advertising. See Your Privacy Rights below for how to opt out.
Legal requirements. We may disclose information where required by law, subpoena, court order, or other legal process, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers. If our practice is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction, subject to applicable law.
Artificial intelligence and model training. We do not sell personal data collected through this website for use in training large language models, and we do not permit our service providers to use it for that purpose.
We do not sell your personal information.
Email Communications
If you subscribe to a mailing list or otherwise consent to receive email from us, you may unsubscribe at any time using the link in any message, or by contacting us using the information below. We will still send you transactional messages related to your care or your inquiries.
Email is not a secure method of communication. Please do not send health information by unencrypted email.
Data Retention
We retain website analytics data and advertising data for the period set by the applicable advertising platform. Information you submit through website forms is retained in accordance with our records retention policy and applicable law, including any minimum retention period required for clinical records.
Security
We maintain administrative, technical, and physical safeguards designed to protect information against loss, misuse, unauthorized access, disclosure, and alteration. Our website uses encryption in transit (HTTPS). Forms that collect health information are transmitted through a service configured for that purpose under a Business Associate Agreement.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Choices and Controls
Browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when cookies are being set. Disabling cookies may affect how our website functions.
Opting out of advertising-related sharing. Use the Cookie Preferences link in the footer of every page to turn off advertising and analytics cookies. Your choice takes effect immediately and applies to this browser. We also honor browser-level opt-out signals, including Global Privacy Control, automatically.
Advertising opt-outs. You can opt out of interest-based advertising from participating companies at optout.aboutads.info and optout.networkadvertising.org.
Your Privacy Rights
Depending on where you live, you may have some or all of the following rights regarding personal information we hold about you:
- Know and access. You can request confirmation of whether we process your personal information and obtain a copy of it
- Correct. You can request correction of inaccurate personal information
- Delete. You can request deletion of your personal information, subject to exceptions including records we are legally required to retain
- Opt out. You can opt out of the sale or sharing of personal information for targeted or cross-context behavioral advertising
- Limit sensitive information. You can limit our use of sensitive personal information, which can include information about health
- Portability. You can receive your personal information in a portable format
- Non-discrimination. We will not deny services, charge different prices, or provide a different level of service because you exercised a privacy right
To exercise any of these rights, contact us using the information below. We will verify your identity before responding, and we may need additional information to do so. An authorized agent may submit a request on your behalf with proof of authorization.
If we decline your request, you may appeal by contacting us at info@wctbehavioral.com with the subject line “Privacy Appeal.” We will respond to appeals within the time period required by your state’s law.
Note on health records. Personal information governed by HIPAA, and records protected under 42 C.F.R. Part 2, are generally exempt from state consumer privacy laws. Requests regarding your medical record should be directed to us in accordance with our HIPAA Notice of Privacy Practices, which describes the rights available to you under federal and Connecticut law.
Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through this website. If you believe a child has provided us information through this website, please contact us and we will delete it.
Links to Other Websites
Our website may link to websites operated by others. We are not responsible for the privacy practices of those websites, and this policy does not apply to them. We encourage you to review the privacy policy of any website you visit.
Changes to This Policy
We may update this Website Privacy Policy from time to time. When we do, we will post the revised policy on this page and update the “Last updated” date above. Material changes will be identified in the revised policy. We encourage you to review this page periodically.
Contact Us
If you have questions about this Website Privacy Policy, or wish to exercise any of the rights described above, contact us at:
Privacy Officer
WCT Behavioral Health & Medication Management PLLC
PO Box 266
Bridgewater, CT 06752